Writing content for websites is a breeze for some and a nightmare for others. Countless companies and individuals exist to help make sense of the content-development process. MarketingProfs, for example, is a nifty and engaging consultancy with the dynamic Ann Handley at the helm as Chief Content Officer. The company produces and manages an ever-increasing […]
Monthly archives for September, 2015
Powerful Words for Marketing — ...
Words that evoke emotion are important for marketing teams to include in sales and marketing materials. According to a study conducted by CoxBLUE, the ten words in the graphic above are the most powerful words in the English language – and they are especially useful for marketers to use when trying to engage prospective customers. […]
Specialty Retailers Pick Up Steam
Small and mid-sized businesses (SMBs) in most categories took a huge hit during The Great Recession, according to Pam Danziger of Unity Marketing,who analyzed U.S. Census Bureau data on the number of SMBs before and after the recession. As one might imagine, some categories fell by single digits (measured by the number of stores), while others […]