A few weeks ago I participated in a “style workshop” that covered the basics of making a great first impression with what we wear. Contrary to the popular notion that people form an impression of us within seven seconds of meeting us, the presenter told us that people we meet form an impression of us […]
One must imagine that Jeff Bezos attends a lot of meetings — with a lot of PowerPoint presentations, right? Well, no longer is that the case (at least it’s no longer the case that PowerPoints are in the equation). In place of these nearly ubiquitous bullet-point, image-heavy slides that are projected on screens for everyone […]
Having experienced several different iterations of entrepreneurship, I can share these four truths about flexibility: 1) If you can’t bend and flex when the winds of change slap you in the face, you might break; 2) If you’re not seeking out opportunities and/or reasons to change (which exhibit your flexibility), you risk staying in the […]
Never a sales pro nor one to sing my own praises — and never adept at multi-tasking — I nonetheless know it’s 100% necessary to put on my marketing hat, and it’s essential to toot my own horn (so to speak). Writing my heart out for my clients and hearing, “Awesome job! Thanks so much!” will […]
My in box is full of newsletters proffering advice on writing better, writing more often, writing to make millions, writing for various audiences, and writing simply for the hell of it. Many are sending the message that you MUST write a book if you are to be taken seriously. One email sender posits, “A book […]
The top five challenges that marketers of all sizes say they face in today’s saturated media environment are: 1) Proving ROI (return on investment) of marketing activities; 2) Securing enough budget; 3) Managing our website; 4) Identifying the right technologies for my needs; and 5) Training our team. Looking at the top two challenges, it […]
The Local Search Association (LSA), a national organization whose members are local advertising and marketing specialists, surveyed more than 2,000 consumers to understand their video usage patterns in their purchase-decision process. The survey discovered that of the 2,000 consumers surveyed, 44% said they used online video while searching for local products and services. Of those […]
Many marketers spend countless hours plugging away at one marketing plan or media release or the other, and many also labor – often begrudgingly – to create optimized blog content to attract search engine traffic to their websites. That is all well and good; marketing plans, media releases, and SEO and SEM are building blocks […]
Writing content for websites is a breeze for some and a nightmare for others. Countless companies and individuals exist to help make sense of the content-development process. MarketingProfs, for example, is a nifty and engaging consultancy with the dynamic Ann Handley at the helm as Chief Content Officer. The company produces and manages an ever-increasing […]
Words that evoke emotion are important for marketing teams to include in sales and marketing materials. According to a study conducted by CoxBLUE, the ten words in the graphic above are the most powerful words in the English language – and they are especially useful for marketers to use when trying to engage prospective customers. […]