One must imagine that Jeff Bezos attends a lot of meetings — with a lot of PowerPoint presentations, right? Well, no longer is that the case (at least it’s no longer the case that PowerPoints are in the equation). In place of these nearly ubiquitous bullet-point, image-heavy slides that are projected on screens for everyone […]
Writing content for websites is a breeze for some and a nightmare for others. Countless companies and individuals exist to help make sense of the content-development process. MarketingProfs, for example, is a nifty and engaging consultancy with the dynamic Ann Handley at the helm as Chief Content Officer. The company produces and manages an ever-increasing […]
SMB websites with video expected to grow in popularity Soon I will delve into the appealing world of video. I have long admired people who are adept at creating and editing compelling videos to help deliver their messages to target audiences. (Of course, I have forever admired people who master the art of telling stories […]
How fun would it be to talk with people every day who are planning to prepare and deliver a toast at a best friend’s or sibling’s wedding, and helping them come up with the right words to properly toast the love and commitment of the newlyweds?! All I would talk about all day is about […]