Small and mid-sized businesses (SMBs) in most categories took a huge hit during The Great Recession, according to Pam Danziger of Unity Marketing,who analyzed U.S. Census Bureau data on the number of SMBs before and after the recession. As one might imagine, some categories fell by single digits (measured by the number of stores), while others […]
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Why Blogs are Essential
Many websites are essentially “online brochures” that are meant to explain a person’s or a business’s products and services. Without a blog that is regularly updated with new material, however, these online brochures are static — and they do little to attract new visitors who may be searching for the products and services offered. A […]
Advice for High School Freshmen Appli...
Advice for high school freshman was proffered by Eric Zorn and published in the Chicago Tribune, around the time his twins were heading there. With his permission, I included his Top 12 Tips in a little presentation I made for a young man my husband and I “mentor.” After I re-read the tips in the […]
To Overcome Writer’s Block, Hea...
I knew it! Mother Nature provides a healing tonic. Benefits of particular importance to me are reduced stress, reduced anxiety and depression, fewer symptoms of A.D.D., and increased energy. What writer doesn’t need help in those areas? To overcome writer’s block or to simply escape from the urban madness, I often head to my local […]
Websites for Small Businesses
Every day, articles about small business owners are published online and in print, describing in detail the trials and tribulations they face as they strive to succeed. They work IN the business as well as ON the business. Day and night, they put in long hours. When they are not actually working, they are thinking […]